Authentically Engage Your Audiences.

Positive social change begins with listening, dreaming, engaging, and honoring the contributions of the audiences that are closest to an issue. Community-driven change includes the essential participants and beneficiaries of a process, program, product, or service and it’s intended outcome. If your organization is seeking to assess, launch, or strengthen equity-centered programs, policies, and practices, we can help by designing community-led processes that lead to insights and actions reflective of true community needs and desires.

GCG is known for relational approaches and restorative practices that foster genuine connection, trust, and open feedback loops. We aim for enthusiastic consensus while encouraging dissent and discourse on the journey to stakeholder supported actions that enhance mission and community relations. We can help you:

• Identify your internal and external audiences;

• Understand the needs and desires of your audiences, including areas of strength, opportunity, and challenge;

• Create a responsive communications plan and robust feedback systems;

• Build coalitions and working groups with synergistic audiences and organizations;

• Anticipate challenge or resistance and mitigate it through an effective change management strategy;

• Create an accountability and evaluation plan; and

• Identify opportunities to recognize and express gratitude for your community of stakeholders.

We’re here to guide foundations and actions for sustainable and community-driven social change.

Expand Your Reach Through Virtual Engagement.

GCG is a leader in virtual and hybrid audience engagement. We have pioneered events, learning experiences, and community-building spaces using 21st century virtual and hybrid tactics and tools to deepen stakeholder engagement and expand organizational reach.

Ready to Catalyze Champions for Your Cause?

Whether you’ve been engaging audiences online for years, or found yourself newly navigating virtual learning and engagement during the COVID-19 pandemic and wondering ‘What’s next?’, we know that each stakeholder touchpoint - virtual, hybrid, or in-person - is an important opportunity to catalyze and deepen champions for your cause. We can help you assess, strategize, strengthen, or grow a dynamic virtual engagement strategy. This might look like:

• Repurposing existing content for virtual engagement;

• Mobilizing stakeholders around a specific initiative;

• Building skill in an online classroom or workshop;

• Aligning content to Adult Learning Principles;

• Engaging staff across the country or globe; or

• Piloting / beta testing an online initiative or event.

GCG will work with you to build a bridge, converting followers to champions regardless of the miles between.  

Services - Audience Engagement

ASSESSMENT, STRATEGY & ACTION

Audience Identification
Coalition and Partnership Development
Communications
Ecosystem and Power Mapping
Focus Groups, 1-1 Meetings, Surveys
Landscape Analysis
Needs Assessment
Program and Policy Review
Strategy and Recommendations
Accountability and Evaluation

Services - Virtual and Hybrid Engagement

EXPLORATION
Beta Testing 
Feasibility Study
Needs Assessment 
Platform Recommendations

STRATEGY
Case Statement
Marketing Communications 
Recruiting and Mobilizing Audiences

EFFICACY
Best Practices in Online Learning
and Virtual Engagement 
Content Audit and Recommendations
Metrics / Analysis of Impact Goals

“GCG provided an incredibly helpful structure to adapting our #HereForTheMusic training into a virtual learning experience. From choosing and navigating the learning platform, to refining content for an online learning context, to ensuring an excellent user experience, managing the beta testing, and so much more, the GCG team helped create a powerful and professional training that we hope will be a push toward making the music industry safer.”

– Executive Director,
Calling All Crows